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Experience Iceland with ease

Zero waiting time
All insurance included
Key-box pick-up
Airport location
Online Check-in
Grey+ Reward Club

Zero waiting time
All insurance included
Key-box pick-up
Airport location
Online Check-in
Grey+ Reward Club

Zero waiting time
All insurance included
Key-box pick-up
Airport location
Online Check-in
Grey+ Reward Club

We've Got You Covered

Flexible Booking, Your Way

Book with confidence knowing you can cancel for free and pay on arrival, with 24/7 support throughout your journey.

Save More, Travel More

Join our Grey+ Reward program, get an instant 5% discount, and earn additional savings by referring friends.

Swift & Simple Pickup

Skip the counter with online check-in and keybox pickup options, getting you on the road with zero waiting time.

Book a car now

Decades of Expertise You Can Rely On

With decades of industry experience, we're more than a car rental service — we're your trusted travel partner. Rooted in Iceland, we're committed to delivering a seamless, unforgettable journey for every customer.

Popular cars

Simple booking, full support, and peace of mind included

Hyundai i10

Small / Car Type O

Manual

$

120

/ day

Book now

Hyundai i30 Station

Small / Car Type O

Manual

$

140

/ day

Book now

Volkswagen Polo

Small / Car Type O

Manual

$

140

/ day

Book now

Audi
Citroën
Ford
Renault
KIA
Audi
Peugeot
Dodge
Ford
Audi
Citroën
Ford
Renault
KIA
Audi
Peugeot
Dodge
Ford

Opel
Dacia
Honda
Hyundai
Jeep
Mazda
Skoda
Hyundai
Honda
Opel
Dacia
Honda
Hyundai
Jeep
Mazda
Skoda
Hyundai
Honda

KIA
Tesla
Mini
Land Rover
Nissan
Suzuki
Mitsubishi
Renault
Jeep
KIA
Tesla
Mini
Land Rover
Nissan
Suzuki
Mitsubishi
Renault
Jeep

Get behind the wheel faster

Check-in online and get on the road quicker than ever and quicker than anywhere else.

Online check-in

By bringing the rental process from the desk to your device we ensure an unmatched car rental service with Zero Waiting Time and Keybox Pick Up option.

Life’s too short to wait in line!

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Explore cars

Zero waiting time and key box pick-up

Waiting in line is a thing of the past with our industry leading service. Get your keys and get on the road faster than ever and faster than anywhere else.

Book now

Explore cars

Safety is our priority

With Iceland’s newest fleet, we put our customers safety above anything else. As locals we know our roads like the back of the good hands that you are in with Blue.

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Explore cars

Happy Explorers, Happy Memories

Discover why our customers love renting cars with us in Iceland

"I was traveling during the winter and this company provided winter tires and a snow chain kit with my rental car. I felt safe and confident driving in the snowy conditions. The car was also equipped with a GPS and a heated steering wheel, which was a nice bonus."
Lydia Franci
Entrepreneur
"We were traveling with our young children and this company went above and beyond to accommodate our needs. They provided a car seat and even offered to deliver the car to our hotel. The customer service was exceptional."
Maren Curtis
Entrepreneur
"I was traveling on a tight schedule and this company was able to accommodate my last-minute booking request. I was able to pick up the car the same day I made the reservation. The staff was friendly and efficient, and they got me on the road quickly."
Gustavo Rhiel Madsen
Entrepreneur
"I was initially hesitant about renting a car in Iceland, but the staff at this company put my mind at ease. They explained everything clearly and provided helpful information about driving conditions. The car was comfortable and fuel-efficient."
Tatiana Bergson
Entrepreneur

"We had a fantastic experience renting a car from this company. The car was clean and well-maintained, and the staff was incredibly friendly and helpful."
Wilson Schleifer
Entrepreneur
"I rented a 4x4 for my road trip around Iceland and it was the perfect vehicle for the rugged terrain. The GPS was a lifesaver and the insurance coverage gave me peace of mind. Thanks for making my trip unforgettable!"
Anika Gouse
Entrepreneur
"I was impressed by the professionalism and efficiency of this car rental company. The booking process was easy, the pick-up and drop-off were quick, and the staff was always available to answer any questions. I highly recommend them."
Madelyn George
Entrepreneur
"I was looking for a specific type of car and this company had a wide variety of vehicles to choose from. I was able to find the perfect car for my needs at a reasonable price. The booking process was easy and I received a confirmation email immediately."
Tiana Rosser
Entrepreneur

"I had a minor accident while driving in Iceland and the staff at this company were incredibly helpful. They handled the insurance claim quickly and efficiently, and they even provided me with a replacement car. I was very grateful for their assistance."
Talan Westervelt
Entrepreneur
"We were blown away by the stunning scenery in Iceland and having a reliable rental car made it easy to see everything on our list. The customer service was top-notch and they even gave us some great tips on hidden gems."
Ashlynn Torff
Entrepreneur
"I was traveling on a budget and this company offered the most competitive prices for car rentals in Iceland. The car was basic but reliable, and it got me where I needed to go. I would definitely rent from them again."
Cristofer Stanton
Entrepreneur
"I was traveling with a large group and this company had a variety of vans and SUVs available for rent. The car was spacious and comfortable, and it was perfect for our road trip around Iceland. We had a lot of fun exploring the country together."
Kianna Herwitz
Entrepreneur